LOCAL BUSINESS GROWTH
LOCAL BUSINESS GROWTH
LUBBOCK MARKETING SUCCESS
Postal Annex partnered with our team to launch a strategic video marketing campaign in Lubbock, Texas, aimed at increasing brand awareness and showcasing their vibrant, community-focused ownership. As a locally owned business in Texas, their goal was to highlight their personal commitment to customer service while informing the public about the wide range of services they offer—including shipping, mailing, printing, and notary solutions.
With a limited budget, we focused on producing high-impact vertical video content optimized for social media advertising platforms. Vertical video not only maximizes screen space on mobile devices, but also performs exceptionally well across Facebook, Instagram, and TikTok—helping local businesses in Texas reach wider audiences with cost-effective video marketing solutions.
This marketing campaign in Lubbock was designed to be both engaging and informative, allowing viewers to connect with the owners, understand the services offered, and take action. By combining strategic storytelling with platform-specific optimization, we delivered a polished, results-driven campaign that helped Postal Annex stand out in the competitive Texas market.
IN-STORE MARKETING
One of the key challenges for this video production in Lubbock was the extremely limited filming window—we had just two hours to capture all of the required footage. To accommodate the client’s needs, we had to work while the store remained open, meaning we could only shoot during brief moments when the space was clear of customers. Our team used an agile, low-impact approach to capture high-quality video content without disrupting daily business operations. This type of flexible, real-time filming is often necessary in marketing for local businesses in Texas, and with the right planning and execution, we were able to deliver a professional, polished final product that met both the creative vision and logistical demands of the project.