LEAN + EFFECTIVE

Raider Lights had already built a strong reputation and proven demand for their services. With that foundation in place, they were ready to test the potential of high-quality video advertising. Their goal was clear: create a compelling ad that not only showcased the company’s capabilities but also educated the audience on the full range of services Raider Lights offers.

With a modest budget, we took a strategic approach—focusing our resources on producing one high-impact, visually engaging ad. The remaining budget was dedicated to market research and precise audience targeting. By prioritizing both creative quality and smart distribution, we ensured the ad reached the people most likely to engage, making the most of every dollar invested.