GRINCH SAVED CHRISTMAS
GRINCH SAVED CHRISTMAS
RETURN ON AD SPEND
NEW
CLIENTS
+153.6%
+236.4%
REVENUE GENERATED
+251.9%
STORYTELLING THAT SELLS
The client wanted to create a fun, engaging ad that would resonate with homeowners and feel more like entertaining content than traditional advertising. Together, we developed a Grinch-themed concept in which the Grinch—typically known for stealing Christmas—has a change of heart and calls Raider Lights to install his holiday lights. This lighthearted, story-driven approach allowed us to showcase the service in a way that was highly shareable, family-friendly, and perfectly aligned with the spirit of the season—all while connecting authentically with the target audience.
TAILORED TO PERFORM
Since this was a narrative-driven ad built around the Grinch storyline, we optimized performance by delivering the ad in three different lengths—short, medium, and long. This allowed us to test which version resonated most with audiences across platforms, balancing storytelling depth with attention span. By adapting the edit length, we ensured the campaign could be flexible, engaging, and effective no matter where or how it was viewed.