GROWTH ON REPEAT
GROWTH ON REPEAT
NEXT UP: FRANCHISING
Through our marketing strategy, Raider Lights was able to scale their business with such efficiency and consistency that it opened the door to something bigger: franchising. The success of our campaigns not only drove record-breaking demand but also provided a clear, repeatable model for growth. With proven results and a streamlined system in place, Raider Lights made the strategic decision to offer their business model to other aspiring entrepreneurs—empowering them to launch their own successful Christmas lights businesses using the same marketing engine that fueled their original success.
EDUCATE + ATTRACT
As Raider Lights prepared to expand through franchising, we were challenged with creating ads that not only explained the business model but also attracted the right kind of entrepreneur. The content had to strike a balance between education and inspiration—clearly communicating how the franchise works, while showcasing the profitability, support, and scalability behind it. Our goal was to make business owners feel both informed and empowered, highlighting the opportunity not just as a seasonal venture, but as a proven, high-demand business model with year-over-year success.