To maintain momentum, we focused on fast-paced edits, continuous motion, and visually dynamic shots designed to grab attention and hold it. Every second of the ad was crafted to keep viewers engaged from start to finish. Alongside this polished visual approach, we intentionally integrated casual, phone-style footage to add a layer of authenticity. This blend of high-production quality with relatable, everyday moments was influenced by case studies from Aulart and The Futur, which showed that audiences engage more deeply with content that feels genuine and personal.

But great content alone isn’t enough—social media advertising today requires strategic optimization. For modern businesses, performance-driven creative is essential. We ensured every asset was built specifically for the platform it lived on: vertical video for maximum screen space, captions for accessibility and retention, and thumb-stopping hooks that captured attention within seconds. Copy and visuals were aligned with user behavior across platforms to drive real, measurable results.

We also customized each ad’s opening hook to include the name of the specific city Raider Lights was targeting. This hyper-localized approach made each ad feel personal and relevant to its audience, increasing trust and engagement. That targeting extended across the board—from the creative, to the ad copy, to the campaign targeting—ensuring every touchpoint felt intentional.

Additionally, we produced a general, evergreen version of the ad without city-specific references, giving Raider Lights a versatile asset they could reuse in future campaigns as they expand into new markets. To optimize delivery across social platforms, we created vertical and square versions of each ad—formats proven to perform best on mobile-first channels like Instagram and Facebook.

To accommodate the large number of required formats while working within budget constraints, we filmed in a single high-resolution format and adapted the framing during post-production. This allowed us to efficiently generate multiple optimized outputs without the need for separate shoots—maximizing the client’s investment while maintaining top-tier quality.