EXPECTED RESULTS

Discover the tangible outcomes and measurable growth you can expect from partnering with us, as we deliver results that drive your business forward.

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Return on Investment Goals

Cost Per Lead Goals

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Campaign Refinement

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PROJECTED ROAS

INTERNAL TARGETS


Our mission is to transcend the ordinary and optimize your digital marketing investments to achieve unparalleled returns. With an ambitious target of a 10:1 return on ad spend (ROAS), we set our sights far beyond the industry standard. While the general benchmark across various industries hovers around a 4:1 ratio—where every dollar spent on advertising aims to bring in four dollars in revenue—we push the envelope to ensure that for every dollar you invest in ad spend, our goal is to generate ten dollars in revenue.

This lofty benchmark is not just a number; it’s a testament to our commitment to leveraging our expertise and innovative strategies to drive your marketing efforts toward significant business growth. In a landscape where the average ROAS is considered satisfactory at 4:1, our pursuit of a 10:1 ROAS underscores a drive to deliver exceptional value and results that truly set your business apart. These results may only be achieved by proper lead cultivation.

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PRIORITIZE YOUR INTERACTIONS


When it comes to the cost per lead (CPL), we adhere to a guiding principle that it should not exceed 10% of your service’s price. For example, if you offer a service costing $1000, we aim to keep the CPL under $100. This strategy ensures the investment in acquiring new leads remains proportionate to the potential revenue, maintaining a healthy balance between expenditure and earnings. Across our extensive client base, we’ve maintained an average CPL of $20, a testament to our strategic precision and effectiveness across various industries.

However, it’s important to acknowledge the variability in CPL based on factors such as the competitive landscape and specific demands of different service areas. In our experience, lead costs can range from as low as three dollars to as high as three hundred dollars. This fluctuation is largely influenced by the service area’s nature, with more competitive or high-cost living areas typically seeing higher CPLs, while less saturated markets may enjoy lower acquisition costs.

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MAKE IT UNIQUE


In today's saturated market, personalized engagement stands out as a pivotal strategy for connecting with your audience on a deeper level. Tailoring communications to meet the specific needs, preferences, and behaviors of individual leads not only elevates the customer experience but also significantly boosts engagement rates, conversion, and loyalty. Personalization transcends the traditional one-size-fits-all approach, transforming generic interactions into meaningful conversations that resonate with the audience. By leveraging data insights to craft personalized messages, businesses can achieve a more dynamic and responsive dialogue with their leads, ensuring that each interaction feels relevant and valuable.

Moreover, personalized engagement fosters a sense of understanding and trust between your brand and your potential customers, crucial elements in building long-term relationships. It signals to your audience that their unique needs and interests are recognized and valued, making them more likely to respond, engage, and ultimately convert. In an era where consumers are bombarded with countless messages daily, those that speak directly to their specific desires and challenges cut through the noise, achieving higher open rates, click-through rates, and overall better performance across all channels of communication. Personalized engagement is not just a strategy but a necessity for brands aiming to captivate and retain their audience in a competitive landscape.

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FOLLOW-UP WITH LEADS


Consistent follow-up is a critical component in the lead nurturing process, serving as the backbone of successful lead conversion strategies. It's not just about reminding your leads of your presence; it's about strategically nurturing them through the sales funnel with a mix of timing, relevance, and personalization. This approach keeps your brand top-of-mind, builds trust, and demonstrates your commitment to meeting their needs.

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FOLLOW-UP WITH LEADS


Sending a message once every day to leads can seem daunting, but consistency is paramount in keeping your brand at the forefront of the lead’s mind. Daily texts should be crafted carefully to provide value without overwhelming the recipient. The timing of your follow-up messages can significantly impact their effectiveness. Establish a schedule that keeps you in regular contact without overwhelming your leads. For example, a follow-up email or text a day after the initial contact, followed by periodic check-ins, can maintain the conversation without being intrusive.

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PROVIDE VALUE


Each follow-up should offer something of value to your lead. This could be insightful content, a helpful tip, or an answer to a previously discussed query. Providing value with each interaction enriches the lead's experience and reinforces the benefits of engaging with your brand. Not all leads will convert immediately, and that’s okay. Consistent follow-up is about building a relationship over time, demonstrating patience, and staying engaged even when a lead isn’t ready to make a decision. This long-term perspective often pays off in sustained loyalty and eventual conversions.

RETURN ON AD SPEND

10:1

4:1

13th Overtone

Industry Average

PLATFORM ENGAGEMENT

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HARNESS THE DATA


Immediate and direct communication through text messaging harnesses the unparalleled advantage of almost instant access to leads. Research shows that text messages boast an open rate of approximately 98%, with the majority of texts being read within just 3 minutes of being received. This level of engagement is unmatched by any other form of digital communication, including email, which has an average open rate of about 20-30%. The immediacy of text messaging not only ensures that your message is seen but also significantly increases the likelihood of a prompt response. In the context of lead cultivation, this means that information about your product or service reaches potential customers swiftly, keeping their interest piqued and your brand at the forefront of their minds.

Moreover, the direct nature of text messaging fosters a sense of personal connection and urgency. Unlike emails that might sit unread in an inbox or calls that can go unanswered, texts arrive on a device that most people have within arm’s reach throughout the day. This accessibility turns text messaging into a powerful tool for creating immediate touchpoints with leads. By leveraging this direct line of communication, your business can effectively nurture leads with timely updates, answers to queries, and personalized content. The psychological impact of receiving a direct message also plays a crucial role; it can make leads feel valued and prioritized, thereby enhancing the relationship between the potential customer and the brand. This level of personalized engagement is critical for converting interest into actionable steps towards a purchase, making immediate and direct communication a cornerstone of successful lead cultivation strategies.

SUCCESS

BLUEPRINT

    1. Contact new leads within an hour

    2. Personalize your communication with your leads

    3. Be responsive and engaging to promising leads

    4. Create a contact schedule for your leads

    5. Follow up consistently

    6. Provide value with each engagement

    7. Be patient with your leads

  • Craft a compelling script that invites potential clients to share their needs, positioning your business as a proactive solution provider. The script should seamlessly integrate pricing information and highlight success stories from previous clients, thus underscoring the value and effectiveness of your services.

  • Develop a suite of customized message templates tailored to different stages of the client journey. These should include:

    1. An initial response acknowledging the lead's interest and introducing your business.

    2. A post-call summary reiterating key discussion points and proposed solutions.

    3. A voicemail script expressing eagerness to address their specific needs.

    4. A follow-up message for re-engaging leads who have yet to respond.

  • Implement a structured schedule to monitor each lead's progression throuhg the engagement process. Adjust the frequency of your communications based on tehir position in the funnel, ensuring you remain attentive without overwhelming your leads. Regularly call your leads, but establish a cap on attempts to discern when to classify a lead as unresponsive.

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