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GATHERING BUSINESS INFORMATION

Before we begin this journey together, our initial step involves a comprehensive gathering of your business information. This essential phase is about gathering the right insights to craft a strategy that fits your unique goals. We’ll pinpoint where you operate and which services matter most, ensuring every effort is laser-focused on the right audience. Just as crucial, we’ll identify the services your business provides—and more importantly, the services you need leads for—so we can drive growth where it counts. Additionally, identifying the preferred phone number for receiving leads is essential for direct and efficient communication. Visual appeal plays a pivotal role in attracting your ideal clientele, hence we request the provision of images that best represent your brand. Should you need assistance in this area, we're more than ready to supply high-quality stock images that complement your brand's aesthetic. This is usually achieved by our sales team as a part of our client acquisition process.

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COLLECT SERVICE PAYMENT

As we pivot to the phase of securing our partnership through your investment, think of this moment not as a mere transaction but as the ignition of a journey poised to redefine your brand's trajectory. This step, vital and deliberate, echoes our mutual commitment to aiming beyond the conventional, to not just seek, but to truly achieve transformative results.

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BUSINESS MANAGER CREATION

At 13th Overtone Productions, we streamline your path to digital success by setting up and managing a Facebook Business Manager account tailored for your brand. This critical step allows us to centralize your marketing efforts, optimize ad spend, and manage all Facebook and Instagram advertising activities efficiently. By meticulously configuring ad accounts, linking essential assets, and managing access, we ensure a seamless integration of your online marketing campaigns. Our continuous monitoring and optimization of campaign performance are dedicated to maximizing your return on ad spend and driving significant business growth.

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CAMPAIGN, AD SETS, AND AD CREATION

Following the setup of your Facebook Business Manager, the next pivotal step in our process involves the innovative creation of personalized and strategic ads. This phase is where creativity meets data-driven precision, as we craft compelling ad content that resonates with your target audience, ensuring each campaign is finely tuned to engage and convert. Leveraging advanced automation tools, we streamline ad scheduling, audience targeting, and bid adjustments to optimize campaign performance around the clock. Our focus on crafting impactful ads, coupled with the efficiency of automation, ensures your campaigns are not only captivating but also consistently optimized for maximum effectiveness and return on investment (ROI).

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COLLECT AD SPEND PAYMENT

Ad spend represents the fuel that propels your campaign into the marketplace’s dynamic currents. It’s not just a budgetary figure; it’s an investment in visibility, engagement, and the potential to transform passersby into loyal patrons. With each dollar allocated, we’re crafting opportunities to connect, resonate, and leave an indelible mark on your audience. This is where strategy meets execution, where your brand’s voice finds its volume, and where every impression is a step closer to achieving our shared goals of growth and impact.

It’s crucial to understand that this investment goes directly into the ecosystems where your audiences dwell—platforms like Facebook—without passing through 13th Overtone’s hands. We don’t see a dime of this ad spend. Our role is to ensure that every penny is optimized, every strategy is impactful, and that your journey from visibility to victory is both smooth and successful.

We highly recommend subscribing to our ad spend option to eliminate potential delays and interruptions in your campaigns. Banks can sometimes deny transactions, causing unexpected pauses in your ad delivery. By subscribing to our service, you'll have access to our cards for your ad spend, ensuring that your campaigns run smoothly without any hiccups. You'll never have to worry about interruptions or delays, as we’ll handle them behind the scenes without you even being aware. This allows your campaigns to run nonstop, maintaining a consistent flow of leads and ensuring maximum results.

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CREATE AUTOMATIONS FOR YOUR ADS

We design seamless automations that simplify the lead generation process for you. The moment a form is filled out, our backend automations spring into action, instantly delivering the lead’s information straight to you. No delays, no missed opportunities—just real-time access to potential clients ready for you to close the deal.

7.

REVIEW, ADAPT, AND OPTIMIZE

In the final and ongoing phase of our strategy at 13th Overtone Productions, the focus shifts to diligent review and adaptation of your campaigns. We commit to a 24/7 monitoring approach for all managed accounts, ensuring we’re always one step ahead in identifying opportunities for optimization and addressing any challenges that arise. This continuous vigilance allows us to capture real-time data and insights, which are pivotal in making informed decisions to refine and adjust strategies. By embracing a dynamic approach to campaign management, we ensure that your advertising efforts remain aligned with evolving market trends and audience behaviors, guaranteeing that every aspect of your campaign is primed for success and scalability.

At the end of every month, we will send out a form to gather valuable feedback. This form will ask how many leads you closed, how much revenue these leads generated, how satisfied you are with our service, and which specific leads you closed. This information is essential for us to further fine-tune and optimize your campaigns, ensuring that we continually improve your results and maximize the value of our partnership. By staying in sync with your successes and challenges, we can keep refining our approach to drive even better outcomes.

GETTING STARTED

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