JEKYLL + HYDE
JEKYLL + HYDE
CONVERSION RATE
RETURN ON AD SPEND
+52%
+352.4%
REVENUE GENERATED
+27.3%
COST PER
RESULT
AD
SPEND
-23.1%
-16%
PRECISION UNDER PRESSURE
Following the overwhelming success of our first campaign, we doubled down on our content-first strategy—combining high-impact organic production with precision-targeted paid advertising. The results were unprecedented, and the client couldn’t have been happier.
Their goals were ambitious: increase revenue from live productions and position Jekyll and Hyde as a thrilling, must-see experience. But what truly set this project apart were the demands behind the scenes. They needed fast turnarounds, same-day revisions, and a production team capable of working seamlessly within a live rehearsal environment—without disrupting the creative process. That’s where we delivered.
By deploying agile, highly trained camera operators who knew how to move like shadows through rehearsals, and a post-production team ready to execute in real time, we brought Artistic Director Anna Hogan’s vision to life with cinematic precision and speed.
Frankly, not many teams could have pulled this off. But we’re not most teams—we’re built for this.
NO SET, NO PROBLEM
One of the greatest creative challenges we faced was generating excitement for a production still in its earliest, rawest form—no costumes, no lighting design, no sets—just a bare stage and dedicated performers in rehearsal. But we thrive in those moments. Our team has a unique ability to find beauty and emotion where others might see limitations. Through intentional cinematography, purposeful movement, and narrative-first editing, we transformed minimal rehearsal footage into content that felt rich, dynamic, and emotionally charged—proving that powerful storytelling doesn’t wait for perfect conditions.
From our previous work with the Wallace Theater, we learned the power of leveraging the cast itself—not just as performers, but as amplifiers of the campaign. With a large ensemble, we saw an opportunity to create content that made cast members feel seen and celebrated. By crafting personalized, cinematic moments featuring individual actors, we not only boosted morale but also encouraged organic sharing across their personal social channels. This approach tapped into each performer’s unique network, turning the cast into a built-in distribution engine and significantly expanding our potential audience reach.
MINIMUM BUDGET, MAXIMUM RESULTS
Despite working with a budget that was only a fraction of our recommended ad spend, we maximized every dollar by producing a high volume of cinematic, scroll-stopping content. Our strategy was simple: if we couldn’t scale the ad budget, we’d scale the quality and quantity of creative. By flooding the campaign with compelling visuals and narrative-driven assets, we ensured every impression counted—and the results spoke for themselves.
One key insight we acted on was the timing of awareness. Too often, potential audience members only discovered the show after seeing our paid ads—when it was nearly too late. To combat this, we implemented a daily content rollout that highlighted how many performances remained. This not only created urgency but also helped extend the reach of our campaign by keeping the production consistently visible across social feeds, increasing the chance of catching audiences before the final curtain.
REAL VOICE, REAL IMPACT
As part of our strategy, we prioritized capturing real-time audience testimonials—honest, unscripted reactions filmed just moments after the final curtain. These raw, emotional responses carried a level of authenticity that no scripted campaign could replicate. We recognized the power in these voices—not just as compliments, but as tools of persuasion. By turning genuine audience feedback into content, we created a ripple effect of trust and excitement.
We strategically published these testimonials across our own social feeds to maintain organic engagement, while also deploying them in paid advertising campaigns to maximize their reach. The goal was clear: get more people in seats by letting them hear directly from others who had just experienced the show. These firsthand accounts acted as social proof, helping hesitant ticket buyers feel confident that Jekyll and Hyde was not just worth seeing—but worth seeing now.