CAMPAIGNS
Our approach involved utilizing a variety of marketing techniques, focusing on client acquisition and retention, and continuously tracking and analyzing our performance to make adjustments and improvements as needed. The results were a significant increase in clients and an impressive boost in revenue.
DIPPING THEIR TOES
Raider Lights had already established a strong demand for their products in the market, and they were willing to invest a small amount to test the potential of a video ad campaign. The goal of this ad was to showcase the capabilities and of the company and inform the audience of the services that Raider Lights offered.
Given the limited budget, we made the decision to focus on creating one high-impact ad, and then use the remaining budget to do market research and target the ad to the right audience as well as potential customers. This approach allowed us to get the most out of the investment by ensuring the ad reached the people most likely to be interested in it.
THE DEEP END
The following year, Raider Lights made a strategic decision to increase its investment in production, and the results were exceptional. They saw a significant increase in both customers and revenue.
Our partnership with Raider Lights has been beneficial in helping them grow year after year. The effectiveness of our ad campaigns has been so successful that Raider Lights had to discontinue them due to the influx of new clients they were getting and their concern of not being able to serve all of their newfound customers. This shows the strength of our marketing strategies and the success of our collaboration.
We made a deliberate decision to pair the advertising content for this business with high speed edits and constantly moving subjects and camera movement wherever possible. This approach helped to create a dynamic and visually engaging ad that kept viewers interested for the entire duration. Additionally, we included segments in some of the ads that were shot in a more casual and relatable style, similar to what would be captured on a cell phone. This decision was influenced by a case study we had seen from Aulart and The Futur, which showed that audiences have a greater engagement with marketing material that feels relatable and authentic.
We also decided to use vertical content for the ads, as it takes up more space in the customer's feed and we figured out through market research that vertical content was the best way for us to get results for this company. We discovered that vertical videos are more likely to be watched, shared and remembered by the audience. This is why we chose to create vertical content, as it is more likely to be viewed and shared by the target audience, increasing the chances of conversions and sales.
