2022 RESULTS

2022 RESULTS

The client was thrilled with the exceptional growth they experienced in 2021, leading them to increase their marketing budget. We leveraged this opportunity to produce a variety of video ads, optimized for different advertising platforms and customized for each region. Through the campaign, we produced a total of eight vertical ads, four square ads, as well as one horizontal ad.

ONE AD

MADE $157,000 IN NEW SALES

The impact of this single advertisement was truly remarkable, as it led to a significant increase in sales for Raider Lights. Specifically, this ad generated an impressive $157,000 in new revenue, illustrating the power of our well-crafted and strategically executed marketing efforts. It's clear that the ad resonated with its intended audience and effectively conveyed the value of Raider Lights' products and services, resulting in a significant boost to their bottom line.

REVENUE GROWTH

At their previous rate of growth, Raider Lights was projected to generate $950,000 in revenue over a 34-year period. However, with the help of 13th Overtone's marketing and advertising efforts, we were able to achieve those same results in just two years. This illustrates the remarkable impact that effective marketing can have on a business's bottom line. Our strategies and tactics were able to drive substantial growth in a relatively short period of time, proving the power of well-executed marketing efforts to achieve significant results.

CLIENT GROWTH

Previously, Raider Lights had been acquiring clients at a steady rate, and were projected to reach a total of 1200 clients in a 34-year period. However, with the help of 13th Overtone's marketing and advertising efforts, we were able to achieve that same level of growth in just two years.

2022 TOTAL PERFORMANCE

ROAS, or return on ad spend, is a metric used to measure the effectiveness of a business's advertising efforts. It is calculated by dividing the revenue generated by the amount spent on advertising. A high ROAS indicates that the business is getting a good return on its investment in advertising, while a low ROAS indicates that the business is not seeing a good return on its investment. In our case, we've achieved a very impressive ROAS of 63.4, meaning that for every dollar spent on advertising, we generated 63.4 dollars in revenue. This is considered a very high ROAS and it demonstrates that our advertising strategies and tactics are highly effective in driving revenue growth for the business. This is a testament to our experience and expertise in developing and implementing effective marketing and advertising campaigns that yield strong returns.

2021 RESULTS

2021 RESULTS

We strategically targeted our advertising efforts in the areas of Lubbock and Midland, where the business had plans to expand. We made a slight modification to the ad to tailor it to the specific audience in those regions, and the results were outstanding.

REVENUE GROWTH

CLIENT GROWTH

2021 TOTAL PERFORMANCE

ROAS, or return on ad spend, is a metric used to measure the effectiveness of a business's advertising efforts. It is calculated by dividing the revenue generated by the amount spent on advertising. A high ROAS indicates that the business is getting a good return on its investment in advertising, while a low ROAS indicates that the business is not seeing a good return on its investment. In our case, we've achieved an exceptional ROAS of 180, meaning that for every dollar spent on advertising we generated 180 dollars in revenue. This is considered a very high ROAS and it is a clear indication that our advertising strategies and tactics are highly effective in driving revenue growth for the business. This is a testament to our experience and expertise in developing and implementing effective marketing and advertising campaigns that drive results.
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