SOCIAL MEDIA VIDEO

In our short conversations, we discovered that The Wallace was apprehensive about hosting and producing the show, “Rent,” because of the mature content and adult themes explored in this show. However, it was also vital that the diversity of the show and cast were highlighted in any content produced in relation to this show.

Though this video was donated to The Wallace, we still wanted to produce a video that, if utilized correctly, would ultimately drive sales and attention toward the high-quality performances that The Wallace was producing.

Our goals for this video were the following:

• Grab the viewer’s attention within the first five seconds.

• Drive the theme that this show is bigger than any preconceived notions

• Highlight the community aspect of The Wallace Theater